For the 29th consecutive year, the customers,
employees, vendors and owners of Coffee Exchange, along with area merchants and
artists, kicked off the New Year with a caring gesture felt by real people
struggling in coffee fields 3500 miles away in Chajul, Guatemala.
Over $9000 in sales and proceeds from a silent auction and
drawing collected on New Year’s Day was donate to The Coffee Trust, a non-profit
working to support coffee growing communities in the Ixil region of
Guatemala. Their programs range from
farmer to farmer solutions to address crop vulnerabilities, food sovereignty,
children’s education investment, women’s microloans for textiles and bee
Every year on New Year’s Day, Coffee Exchange has collected
a community of people around a shared commitment to support communities at the
source of a cup of coffee. Employees
donate their time, vendors donate supplies, artists and area merchants donate
items and services for a silent auction enabling a full day of sales without
costs, ensuring a generous gift to The Coffee Trust.
This year, the local Wickenden Street tradition went
national as 1st Cup with its first live Facebook coverage of the day
in tandem with Trifecta Coffee Company in Albuquerque, NM and The Coffee Trust. The hope is to broaden the success of the
local fundraiser by involving coffee shops throughout the country next year.